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27Feb/100

Small Business Viral Marketing Tips, SES San Jose 2008



Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 ""Igniting Viral Campaigns"" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one's marketing message to a dedicated and enthusiastic audience.

15Aug/090

Using Video Promotion Strategies to Increase Visitors To Your Site


Business people, bloggers and hobbyists are all attracted to the video promotion strategies that increase visitors to their websites.  It has become easier to learn the basics of how to naturally grow your online presence by promoting your videos online.

It is increasingly vital to understand that video promotion is one of the very effective and efficient ways of getting your products and services seen by hordes of people that are interested in what you have to offer.  It should also be noted that video promotion can help you generate greater page views. By maximizing the available features of the World Wide Web you can make these strategies work to your advantage.

video promotion

If you have a noteworthy story that is also entertaining, you have the potential to reach a large amount of people in record time. How many times have you received an email from one of your friends or colleagues mentioning that you have to check out the latest and funniest video on the net?  This is commonly known as word of mouth marketing or viral marketing.  Your video has the ability to have lasting effects that can last for a considerable amount of time.  The young lady that won the hearts of millions on the European version of American Idol immediately comes to mind.   Similarly, this kind of marketing or promotion thrives on people talking to each other about you and your blog or website. Viral marketing has the potential to increase or severely impede your reputation on the Internet. Take careful consideration when promoting videos as your story has the ability to grab the public consciousness and continues to validate this growing popularity of using this method as the chosen form for promotion.

There are some tips and techniques that you must learn in order to reap the rewards from incorporating this kind of promotion in your arsenal.  Again, you must create a really interesting video clip of the product you are promoting to the masses.  Keep in mind that the playing field has become level when competing against larger corporations.  Your video does not have to be professionally done and you can use inexpensive video equipment instead of using a professional video service to meet your needs.

When you already have your video or list of videos if you are considering a series ready, you can now submit it to sites like YouTube, Flickr and Metacafe among the most popular sites on the internet. You can also use Tubemogul as a resource for sending your videos out to video sites for free.  By employing this method your video has just increased its chances of being viewed by millions of people that visit these separate video sharing sites every single day.  Make sure you sign up to multiple video sharing services to increase the likelihood that your video gets seen.  You may want to also communicate with the fans and other people that are interested in your videos.

Think of something that people are most likely to use when they are searching for your product or service. When you have successfully done that, advertise your video your friends, contacts, and target customers and hopefully your video will go viral.  Video promotion strategies will continue to grow on the internet as the preferred method of communication in addition to print and photo sharing.

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