What Is The Big ‘R’ For Marketing Your Business For Targeted Website Traffic?

Posted by on February 16, 2010 under Entrepreneurship | View Comments

Flourishing business organizations have many things in common, today we’ll look at the big ‘R‘of recognition and how a digital advertising network may help with targeted website traffic.

Recognition can be exemplified by two individuals going into a crowded room at a party.  Both walk to the farther side of the room, one of them slides through the crowd easily and unnoticed as they reach the far side.  The second person takes much longer to get through the far side because they are engaged in conversations along the way as they go on to meet acquaintances and friends during their route.  Which type of person would you like to mould your business after?

Your business is in a persistent battle for your customers’ recognition whether you know it or not.  If you go on to be lucky enough to be in a marketplace with very few contenders, that will not last for long.  You need your business to be at the vanguard of your client’s minds so that when they command your products or services, you are the go-to people of choice.

Marketing your business is needed.  Putting your name and logo out there and keeping it there is a must.  This lets clients know that you are “still around” and in business.  Absolute frequency is a positive way to accomplish the “stand out factor” in recognition.  I am reminded of both television and radio ads I had discovered of in the past.  They execute continually with a catch phrase or musical jingle over and over again on the radio or television until you are absolutely sick of hearing or seeing it.  You also cannot get it out of your head.  Although this type of advertising is high-priced, it can be very efficient, and the acknowledgement factor is quite high.  Television and radio can reach a massive audience, and they are broad in their appeal.  In a brief sentence, you are paying to market to both those that are your likely customers and a large segment of those who are not now and probably never will be your customers.

There are more streamlined ways to go after frequency, the point is to specify your target market demographic, and place your marketing funds into the locations that will best be seen by them.

Another element to consider is “can I market myself in a place where I will excel from my competition, or where my competition does not have a presence?”  Why would you market yourself in a circular or newspaper right beside your competition and take chances blending into a crowd, and ultimately being ignored?

Another issue to look at is diversification.  As the expression goes, “don’t put all your eggs in one basket”.  When you look at your campaigning budget for the year, try to find the low-budget solutions that will go forward to reap during the full year of your advertising budget.  An expensive radio or television promotion may give short term benefits for that weekend sale, but what about the rest of the year?  Your customers may end up with the mental picture of where did they go, I haven’t seen or found out anything about them for so long.

Don’t constantly look for the old standbys in marketing, but keep your eyes and ears receptive for the current and greatest ways to market your business.  With the prices of technology coming down dramatically new options such as digital advertising on LCD and Plasma screens are becoming more and more low-priced, and the paper billboards and posters becoming a thing of the past.  There’s constantly ongoing changes with Google Adwords and Media Buys as well.  With the flexibility, and curb appeal of full color and motion video footage with computer generated graphics available to you, this is an option you don’t want to pass by without a good look.

Finally, recognition is mandatory if you want to get targeted website traffic “in the door” of your business (or on your website for the new e-businesses).  This is going to cost you money, time and elbow grease up front any way that you look at it, but if you have successfully reached your target market, the payoffs will be worth it.